5 Ways to Improve your Social Media Music Marketing Strategy

As artists, knowing how to tell our stories isn’t enough. To succeed today we also have to know how to broadcast our stories, to share them with the world and market ourselves on social media among other places.

Even if you have no real skills in music branding and marketing, you can still learn how to tell your truth using the basic social media tools offered currently to engage with an audience of new music fans.

Look at each social media channel like it’s a TV channel. Your own station on which you can decide what that programming is going to be like.

Will it entertain people once a day? Once a week or even several times a day? Will you live stream at a set time that people can count on and set their clock by? Will you fill your channel with replayable on demand video and interesting content that people can enjoy 24-7.

When you look at your social media pages like a TV network you may now start to understand the full power that’s at your finger tips.

 

I’m Jacqueline Jax and I am a Radio Host for AVA Live Radio and a Music Marketing consultant for artist, record labels and management teams. I create unique strategies that help artists build community around their work.

Believe me when I tell you that what we have today is remarkable. Don’t take it for granted because the door of free reach to the masses is in fact closing and very soon the simple way in which we can capture attention today will not be the same nor as available to you like it exists now.

So what can you start doing right now to get a piece of this amazing pie?

  1. Get on board with me at AVA Live Radio.
    Once you are one of our music community members, you have access to my marketing team and all the value that I bring to the table. The incredible musicians in my music community will never be left behind as long as I’m here.  The skill sets it will take to survive this next 5 -15 years of technology will be overwhelming if they aren’t already to you and you will need a solid team at your finger tips to help you navigate through it. Start by applying here and let’s chat about your future: https://www.avaliveradio.info/spin-submit

  2. Find your truth:
    Developing self awareness is so important for you to have a future and career. People will not get you if you don’t fully understand your purpose. Your purpose must be driven by passion, reality and value. Your truth (mission) should outline the aspirations and goals of your purpose in creating music. What does it do for you? Why do you do it? How will others receive value from it? And what does your vision for your future look like? Be specific… You’ve got to define it in depth and with character. This is what sets you apart from everyone else.

  3. Create Content:
    A content strategy is so important. You should look at your ‘Truth’ and the music you have to release and develop weekly content around it. Look at the message and consider how you are going to deliver that message to people you can reach through your social media pages, your website and your email newsletter. Perhaps you’ll create video messages, utilize images and text based posts or stories. There are so many options but you have to have a strategy and stick to it. I help artists design their strategies and look into the depth of their truth. You may not even exactly know what that is yet, but I have a very intuitive ability to find it so if you need help, schedule a one to one session or apply to interview with me on my show: Behind The Music with Jacqueline Jax. https://www.avaliveradio.info/airplay/

  4. Improve your Images and video:
    Cell phones are so cheap today. For under $100 and free on some carriers if you have good credit you can get an awesome cell phone that can run your entire media division from your pocket. Think about how amazing that really is.

  5. Be consistent and show up for people: Be available the first hour of every social media post, mail out or update. If people aren’t talking to you yet, use that time to go talk to them. Introduce your self to at least 25 new people every day and invest in their purpose by connecting with honesty and personal human interest.

 

BONUS: Spotify is more important than ever.. we are helping artists get noticed on the Spotify radar.

Take these steps to improve your credibility on the platform..

  1. Verify and optimize your Spotify profile. Make sure you verify your Spotify profile by getting access to the Spotify For Artists portal.
  2. Don’t just wait for major playlists to come. Increase your chances by utilizing our services to pitch your single to Independant Spotify playlist curators. We have contacts for all the up in coming and trending Spotify curators who are actively seeking new music. When you signup for a Bonus Gold package, we automatically submit your song for consideration to all of the applicable playlist curators.

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