A Facebook Video strategy to build engagement

A new study looks at rising Facebook Video Trends, Based on 9 Million Uploads. Video is the best performing content type on social media – it outperforms all other post types on Facebook, LinkedIn, Twitter, etc. No doubt you’ve heard and read this over and over again, but if you’re not utilizing video, you should be considering it, as it can have a significant impact on your overall digital marketing performance. Here’s what the research reports as the most engaging video content being published.

How long should your videos be and is live video performing better than pre-recorded video?

LISTEN To The Podcast no: https://anchor.fm/ava-live-radio

 

1. Stories and the emergence of vertical video

2. Vertical video engagement – by vertical

3. Video length is less relevant

4. Live-streams still see higher levels of engagement

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