Why IGTV Instagram is Becoming Television for the Mobile Generation
The way we consume content has always been driven by technology. Today’s IGTV is yesterdays 1930’s cinema except now you get access to it 24-7 and you don’t have to wait in line and sit in a crowded theater for a brief news report.
Today’s content is available at a large scale and from anyone with a phone. If you’ve ever dug into live streaming apps or video channels, you know that one things rings true… It’s uncensored in the moment news like you’ve never experienced it and now it’s something you can be a part of.
Want to learn how?
A stand alone vertical video app on instagram is changing the way we consume content. Todays mobile viewers are watching more HGTV than traditional television. So how will you be fitting into this next generation of entertainment?
or listen on Spotify
I have a Newsletter that mails every Sunday with the latest strategies for building your brand on IGTV and captivating your audience: Included is a 48 page guide to creating master IGTV videos.
Sign up: www.musicmarketinginsider.com
As soon as you open the IGTV app, a video will start playing — much like when you first turn on a TV. This means you don’t have to search to start watching content from people you already follow on Instagram.
Don’t forget about sound! It seems obvious, but sound plays a big part in a video experience. If you’re outdoors and it’s windy, try to shield your phone’s microphone.
If you’re capturing a sound source that is distant from the camera, try to use a remote microphone or ask a friend to use their phone to record sound.
Capturing for color. If you like to really go big when it comes to retouching color/looks of your video, apps like Filmic Pro and others have a D-LOG mode. D-LOG lets you capture a lowcontrast, desaturated, raw video, offering you flexibility for color correction.
Do not disturb. Imagine filming, and then in the middle of capturing the best moment ever, your phone rings. Turns out that this can stop your video (😱). Enable ‘Do Not Disturb’ mode when you plan on capturing longer scenes so that doesn’t happen.
Editing 9:16 video on desktop. Chances are you’ve already got a workflow for this. If you don’t: it’s possible to edit vertical video in most editors. For software that supports it, simply select 9:16 aspect ratio for your timeline project. If your software doesn’t support 9:16 or adds black pillar boxes: rotate your vertical video to horizontal, create your edits, then export the video in horizontal. Once exported, use QuickTime to rotate (open file, then
Get all 48 pages of tips by signing up to my newsletter : Sign up: www.musicmarketinginsider.com
More important news:
Jax Daily Why Instagram stories is important
Instagram Stories are probably the biggest thing right now on Instagram and one way to get around the decrease in post engagement from the latest algorithm changes. Get some helpful tips from us today on how to get more views.
Jax Daily Day 2 Instagram Algorithm Tips September 2018
Jax Daily Day 2 Instagram Algorithm Tips September 2018. Do you know how to gather equity points on instagram so more people will see your content? This is an important part of doing well on instagram.
Jax Daily Instagram Algorithm Changes for September 2018
Jax Daily How the New Instagram Algorithm works for September 2018. During the month of August Instagram got four new major features and a bunch of highlight worthy ones: two that can work to brands’ advantages, and two that may affect how people are utilizing the platform. I’ll be rolling out this series all week as head into a new month talking about all the changes and how they will effect you. Plus on the last day of this series, I’ll be giving you some master tips so you can maximize your growth and engagement on your page. This is no doubt the single best daily podcast to keep your ears on if you want to stay up to date with these social media trends and happenings. Let’s dive into the Daily Jax.