For six years now Instagram has been all about the curated photograph and how those first 9 photo’s represent your brand and tell your story.
Finally, Instagram is launching it’s own form of live video, but with a twist.
Today, the Facebook-owned app announced it’s begun rolling out live video for Instagram Stories. However, unlike on other platforms like Facebook and Periscope, once a livestream ends, the video disappears forever.
The feature which begins rolling out today and will become available globally over the next few weeks—will let users share live video for up to an hour. Users can also notify friends that they’re going live while also opting to turn comments on or off.
Purpose: The live video helps you connect with your friends in real time as your story is happening. The video does auto delete right after your done, but this “Go Live” feature will certainly improve engagement on the app and your followers will be notified when you have something fun to share.
Brands will be able to answer questions in real time and show behind the scenes video like never before. It’s real and it’s in the moment.
How: To “Go Live” you can swipe right from your feed to open the camera before tapping the “Start Live Video” button. Users will also be able to see who else is live streaming at any given time in the Explore section of the app by tapping the “Top Live” button.
Along with adding live video, Instagram is also adding disappearing photo and video messages on the platform with direct messages to friends and groups.
In yet another steal from Snapchat, the app says the update will help users share in a “spontaneous, pressure-free way.” Since it updated its direct message feature last year, Instagram said the number of people using them each month has grown from 80 million to 300 million.
“You can choose a group or create one in just a few taps—and you can also send to individual friends at the same time,” Instagram wrote in a blog post. “Send anything you want, from inside jokes to your worst selfies. Unlike other messages in Direct, these photos and videos disappear from your friends’ inboxes after they have seen them. And you’ll see if they replayed it or took a screenshot.”
Disappearing photos and videos begin rolling out today.
Here’s where you can watch video on what this looks like: http://blog.instagram.com/post/153474421572/161121-launches
Host of www.AvALiveRadio.com
Entertainment Branding Specialist and Creator of the Music Marketing Insider
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