Reasons an Indie Music Brand Fails

As I’m sure you’ve already realized, there are many mysteries to building your own music brand. But to really understand how to build your own brand around an existing music product, sometimes you have to look inside first before you can create a successful business doing something that you love.

New Indie Music Brands don’t fail for lack of talent, they fail from a lack of knowledge about how to build a substantial business around their talent. I find that creatives like myself, initially set up unrealistic expectations in their minds of what the journey should be like instead of taking a step back to look at the big picture.

I took a step back today and saw something that you needed to know so here I am!

This would be a great time to remind you that if your chasing the flash and the fame, you’ll never get there. It’s really important for you to acknowledge that successful businesses take time to establish. Music artists can be very sensitive when something flops or a goal isn’t reached. Don’t give in and don’t give up!

In less than 1 minute, I’m going to give you two key pieces of knowledge that Professional brand Builders know and usually keep to themselves.

Her’s the secret formula!

Break your approach into 2 well defined tasks.

1) Creating the music and the media by developing your skills:
This would be the music, the pictures, and the videos.
If you think that you have already perfected your craft, then you’re already setting yourself up to fail at this. If you create music and you have your eye on making it a career, then get ready to work and leave your ego at the door.

Every entrepreneur knows the value of hard work and dedication. That’s a given going into any project or business. But just because you love what you do and your willing to go that extra mile for it, that won’t ensure your success. It’s up to you to really push yourself to create music that both entertains and surprises yourself and your fans.

Our mother ship company, American Vocal Academy is about to launch a brand new website that will help you kill it this year! The site is going to be a space where you can learn about perfecting your craft from others and get inspired to push your boundaries. Plus we will be awarding those of you who excel in your area for your hard work and dedication.

2) Running the business – It’s important to keep gaining knowledge, define a unique approach to your craft and find that road to success that demonstrates how unique your music brand is. The most important thing to ask yourself here is, “What path am I on? ”  Am I on a path that other artists are on because it seems like the thing to do or the latest trend? If the answer is yes, then your not on a successful track.

Become an innovative music brand..!!
Don’t compete on the average playing field where everyone else is. Your in a creative field, think out side the box and create a unique experience for yourself and your fans to enjoy. Once you have begun to define that space for yourself, come visit my resource website to learn more about marketing your brand on social media. I’m here to help you! (I also just released a Master Guide for posting on Facebook that helps you pre-plan your posts with daily prompts to help keep those ideas flowing)

I really hope this weeks Music Insider Newsletter inspires you to go out there are push your boundaries. Remember competition is a two edged sword. You can focus on beating the people around you but it comes at the price of losing sight of what’s more valuable and important. Find the secret path that no one’s taking to your own success. Just because everyone is rushing through a door, doesn’t mean it’s the right one for you. It’s just where a trend may be moving at that time.

Your path to greatness is out there, get started today!

Jacqueline Jax
Host of A.V.A Live Radio and Entertainment Branding Specialist

*I’ll be LIVE on Persicope sharing more on these concepts and more. Come ask questions and engage with the live audience today.

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